Corporate partnerships are essential to the ongoing work of charities like Veteran Housing Australia, and these relationships are rarely one-sided. Companies that work with non-profits also benefit and in fact corporate charity partnerships that are symbiotic in nature are often the most successful.
Corporate Social Responsibility (CSR) has become a key component of many company’s values and operations. The world is evolving rapidly and how corporate partners engage in important social and ethical issues has become incredibly important to employers, employees, clients, and customers.
By forming a relationship with a charity and supporting them either financially or with goods, services, or volunteer work, corporate partners will benefit in countless ways; many that are measurable and as many that are intangible yet extremely powerful.
Cause Related Marketing
Cause Related Marketing (CRM) leverages the fundamentals of a corporate partnership to reinforce the integrity of a corporate brand. A company involved in a non-profit partnership will promote the impact their company is having on their chosen charity through a strategic marketing campaign or event. The charity’s logo may be featured in the marketing around this activity, and a portion of profits from the activity reinvested back into the charity.
If your organisation is interested in corporate partnerships or a Cause Related Marketing campaign, please contact us to discuss the possibilities.
